In a time when film criticism is as provocative as ever, Feelin’ Film ventures to change the discussion from what we hate about a film to what we love about it. We judge more on emotional experience than technical merit. Every movie makes us feel something. “What We Learned This Week” is a lighthearted weekly look at the life lessons the the films, trends, and news of the week brought us written by one of our contributors, Don Shanahan of Every Movie Has a Lesson.
LESSON #1: THE FIRST STEP TO FIXING A PROBLEM IS RECOGNIZING YOU HAVE ONE— True to the quoted mantra of this lesson, a major movie studio did something I don’t think I’ve ever seen in recent memory. They cited and accepted blame on an actual fault that the rest of us in the general public have known for months and could have told them the first moment it began. After a dismal third place finish at the box office and parallel to the horribly tone-deaf Pepsi advertisement this week, Paramount Pictures exec Kyle Davies admitted that the “conversation regarding casting impacted the reviews” for “Ghost in the Shell.” He wasn’t going to call it “whitewashing,” but we can read between the lines. Maybe “Ghost in the Shell” becomes the public blemish example that pushes studios to change the way they do business. One can only hope, but it was going to take a showy financial loser that stung someone’s bottom line before anyone noticed.