Do movie posters still matter?
With most of the PR for films being handled online, on TV, or by the studio released movie trailers at the theater, the one-sheet for a movie seems less and less important these days. More often than not, movie posters now tend to fall into the category of ‘teaser’. Months and months before a film will come out, three or four character posters will pop up at your local bus stop or in the hallways at your local Cineplex to stimulate interest. Or the weekend before that film opens, the LA Times or the NY Times will run a full page ad based on the poster announcing said film will be opening that coming Friday. But beyond that, posters, like so much of the traditional print medium in advertising and journalism, seems almost archaic.